A news alert is a free service that monitors the web for new results published online that include your chosen search terms. You receive email notifications when results appear, giving you the ability to keep track of your brand mentions in the news and other content related to your business. Setting up alerts for your brand, competitors and industry keywords is an effective way to stay on top of positive and negative mentions, as well as keep a pulse on your reputation.
Breaking news alerts are urgent, real-time updates about rapidly developing stories, often in the context of a crisis. These types of alerts significantly impact audience engagement and build trust with audiences when they are provided promptly and accurately, avoiding sensationalism and misinformation.
While breaking news alerts are important to help keep the public informed, it is also crucial that organizations have protocols in place for the verification of facts prior to sending these messages. Sensationalism and unchecked information can contribute to unnecessary alarm or panic, so it is important for journalists to carefully vet all breaking news alerts to ensure accuracy.
Media Alert
A media alert, also known as a media advisory, is an announcement about an upcoming event that is sent exclusively to reporters. Its purpose is to convince reporters that your event is newsworthy and should be covered by their outlet. It may look similar to a press release, but it is geared specifically toward the media and has more contact information.