How to Deliver Breaking News to NPs

Unlike other types of news, breaking news is urgent and new. This type of news captures audiences because it’s both timely and important to the public. It often interrupts current non-news programming and requires a quick and accurate response from reporters in the field. This information is usually gathered via eyewitness accounts, official statements and social media, and updates are released as soon as additional details become available.

Before 24-hour news networks were common, the interruption of programming for breaking news events was rare and reserved for very serious incidents, such as a president’s assassination or severe weather conditions. Today, however, the use of a cut-in is much more common and is used to communicate important information to viewers. The break-in will include a countdown to allow network affiliates to switch to the national feed, followed by an opening graphic and distinctive music cue. Then, the anchor is introduced and the breaking news story begins.

Delivering difficult news is an important communication skill that NPs must have, whether it’s to share the results of an imaging study, an unexpected diagnosis or the outcome of an end-of-life situation. While the situation may be unpleasant, it’s one that must be handled kindly and with empathy.

Developing a clear and concise message, avoiding negative terminology and drama can make the news easier for a client to hear. In addition, preparing in advance for difficult situations is a great way to ensure quality and empathy during a time of stress.